Facebook Business Fan Pages

Getting onto Facebook these days is a total no-brainer. The vast majority of your customers probably already have a Facebook account. A large percentage of them will be very active and are influenced by their friends even as they influence them. In short, Facebook matters and as a business you can no longer afford to be on the outside looking in.

The creation of a “Business Page” on Facebook is the cornerstone of your Facebook presence as a business. People have friends, a business has fans. Your Business Page is where you will make your initial connection most of the time, so ensuring the page is well designed, presents your message and your business in the most favorable manner possible very important.

Your Business Page should be both interactive and dynamic, definitely not static. Facebook is continually evolving and so should your page. Keep it updated, relevant and a fun place to be. Give your fans a reason to keep checking back. Facebook also allows your Business Page to have multiple tabs, allowing you to show off different parts of you business and even the ability to do some basic ecommerce. That’s right, you can sell things right from your Facebook Page! That opens up new possibilities since you can monetize your page, make it a new revenue channel. At First Advantage we will take you through all the possibilities and help ensure you are maximizing all potentials from your Facebook Business Page.

Why is having a Facebook presence so important? One interesting and “unintended consequence” (or not) of Facebook is that is has become not only the worlds most powerful (and most visited site over Google) Social Media website, it has now become it’s own very powerful search engine! This means that you do not have to leave Facebook and go over to Google to search the web. You can do this very effectively right from your Facebook account and more and more people are realizing this, much to Google’s alarm!

So we hope you can clearly see why Social Media and specifically Facebook is so important for your business, it’s where you customers and future customers are at! By no means does Social Media end with Facebook, this is merely a starting point. There are several other key Social Media sites that you should embrace as you seek to have an effective presence across the Social Media spectrum, but more on that later.