Our Core SEO Philosophy Is To Dominate Page One Of Google and Yahoo
Primary focus at First Advantage is on SEO ( search engine optimization ). We believe that search engine domination is essential to ensuring maximum benefit from your online marketing efforts. Unlike offline marketing, online marketing is typically consolidated in one place, so placing a complete focus on this goal is in some way much easier and makes much more sense. Of course achieving domination take a tremendous amount of Internet SEO savvy and a sustained effort that can really never stop. It’s a team effort and has many moving parts, each one playing a key role in the success of this endeavor. Our clients will enjoy page one rankings for up to 50 keywords and have the largest presence online within their market.
At First Advantage we have an entire staff devoted solely to SEO and we have developed key systems and methodologies to accomplish this. We are also member of a global seo group of established SEO Experts that work together to achieve far more than would be possible on our own. A key focus is in video, video is the no. 1 method to attract people to your business and when both hearing and seeing are combined the retention rate of the information is far higher and so is the impact. This being the case, in addition to video you will have first page listing for websites, reviews, citations, reference sites, articles, Google Places and others including video.
In all honesty, SEO has 2 parts. First is on-site optimization and second is the off-site optimization. Pretty simple, right? When these 2 halves are mend together in HARMONY, you’re talking about making some serious money.
On-site optimization is the preparation of your site to be crawled, indexed and viewed by search engines and users. Off-site optimization is the actual process of promoting your site in a way that makes it look very popular to the search engines.
Part of that process is link building – getting others to link to your website. The reason being linked by others will improve your ranking is because each link being targeted back to you is kind of like a vote of credibility. The more credible you are, the more respectable you are. The more respectable you are, the more trustworthy you are. And the more trustworthy you are, the better you rank!
The best way to optimize your website is to optimize it for readers, but there’s more to it than that. Especially if you are wanting to focus on getting traffic for specific keyword phrases. At this day in age, don’t EVER target single keywords. Instead, go for two word phrases or more (also known as long-tail keywords). The process of analyzing and selecting keywords to target is simply called keyword research and analysis.
A great place to get started is Google’s free keyword tool. You can look up specific keywords and see how many people are searching for the keyword, the average searches performed, AdWords competition and much more. Yes, it’s free!
You can clearly see from the image below illustrating that nearly 80% of the search traffic is coming from the top 3 listings, with the remaining 20% going to the rest of the links. This percentage distribution is a global event on Google applying to all searches and has become a standard outcome. Human nature drives this phenomenon so it must be understood and become part of the SEO strategy. For Google domination you must accompish a minimum of 2 things. Achieve page one for the Google local map listing and be ranked in the top 3 organically. At First Advantage this is our primary goal, and all of our resources are committed to that outcome for each SEO client.
Our General Process of Search Engine Optimization:
1. Analyze The Website: We first analyze the existing website and determine where it stands in the SERPs (search engine ranking pages), current keyword ranking, PR (Google page rank), traffic ranking, existing traffic, traffic sources, current on-site optimization status (good or bad), off-site optimization, number indexed pages, number of linked sites and much more.
2. Keyword Research & Analysis: After analyzing your website, we will know what type of keywords your site could possibly target. We’ll then determine the competition level and advise which keywords to go for organically and which ones it would be best to just use PPC (pay-per-click advertising).
3. On-Page Optimization: After determining what keywords to target organically, we’ll then be able to inject these keywords into the proper pages. We’ll ensure that your page title, description/keyword meta tag and content reflect EXACTLY what needs to be seen both by the search engines and by the visitors.Our on-page optimization also includes improving your anchor text, forms, alt tags, creating a robots file, sitemaps and/or 301 redirect, changing your content, images and layout.
4. Off-site Optimization: From this point, we begin our off-site optimization process where we get other websites to link back to yours. The more sites that link to you, the better your site will rank.Avoid paying for reciprocal or one-way links like the one-way-links.com program some people recommend and rave about. These links are becoming obsolete and voided by the searches. Don’t take our word for it, read what Matt Cutts (one of Google’s HEAD engineer) has to say about paid one-way links.
5. Monitor & Management: During this phase, we constantly analyze your status in the SERPs. We’ll report the changes and inform you of the needed actions to ensure that you rank high and stay high. A good SEO firm not only gathers the data, interprets it and takes action, but also take the time to teach you and keep you informed of what needs to be done. This makes you a better business person and better equipped to run your business.
6. The rest is our “secret seo sauce” that has been developed exclusively for our clients, being created through our global relationship with other like-minded and goal-minded SEO experts.
It’s easier to list our generic process than it is to do, but it helps that we have a set step-by-step system in place to follow. We can apply this system to your website and ensure that your website not only looks good, but rank high in the search engines. Fill out the form to the right for a FREE analysis of your website and we will generate our recommendations and put you on the path to Page One. Whether or not you need Indianapolis SEO or SEO in Indianapolis we have the tools and the team to make that happen. Please fill out our contact form and one of our SEO consultants will contact you the next business day. If this is an urgent need just put URGENT at the top of your message and we will call within 2 hours during normal business hours.
